Wondered how the advertising tool with photo models?

Selecting a tool before purchase - responsible process. And how do you do it? Study characteristics, prices, reviews? Or simply rely on what is a brand? Wondered what other factors influence your choice?

Some tool manufacturers to increase demand recognition of their brands, use different marketing techniques. One of the tricks - it cause a positive association with a product.

And one of the most effective methods cause these positive associations among target audiences tool (men) - a place in the advertising pictures of attractive model. Male psychology works here at the hand of the producer.

Perhaps one of the most advanced companies in this advertising, became company Makita. They regularly publishes a calendar with the winners of the contest Miss Makita for a certain month or year.

These beautiful girls are not consumers (target buyers) of various building tools. But, as said above - task is to conjure up a positive association to desire... (in particular concern). And when emotions are included - the logic is disabled.

Evocation of certain associations, feelings - that the use of children in advertising, to goods which are advertised, they are not related. In our country, antitrust advertising goods and services, where the children are not their customers - is prohibited.

Makita - is not the only manufacturer who resort to such methods in advertising. Here is a blurb from the company Stihl:

Stihl also produces calendars. This is a long-playing advertising. Because This calendar - so will hang at least a year.

Stihl uses in its advertising photo models from the catwalk, working with agencies. Maybe here they are overpaid. Attractive young women can be found in the competitions. Internet - to help.

Stihl And these ads are doing a very long time. Rate their advertising 87-year ...

Their competitors, Husqvarna - is also trying to attract the buyer the same approach in advertising.

Other manufacturers are also not lagging behind. Advertising welding equipment different TM:

Advertisement producer of paints and varnishes. With action script: I see - call.

Using techniques that cause the base instincts of potential buyers always work. Turn off your head and choose the senses. And it works not only in sales. Remember, advertising pre-election slogan: "Vote your heart!"?

I wish you all to choose the mind and logic, taking into account the internal sensations. But does not disable them.

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Photos taken from public sources, with Yandex service. Pictures

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