In the film "Fire" a new thesis about the Russians was launched. Will the state support him?
Who are the Russians? I liked one answer to this question: "A Russian is the one who considers himself Russian, and whom the Russians consider Russian." I must say right away that for me this is not a separate nation, but the entire multinational people of our country. So what thesis are we talking about?
The hero of the picture fire fighter Peter repeats it several times: “Russian means sober!». Why is it important! Over the past decades, the dogma has been imposed on us that we are a drinking people, not just drinking, but overusing. And they instilled false pride that we should be proud of this, like we are hardy in this matter.
Changing stereotypes
Remember western stereotype, bear, balalaika and vodka. But, the first thing that rushed to me after the return of Crimea to Russia was the construction of playgrounds, sports complexes and stadiums everywhere. The country hints opaquely, I'll buy expensive equipment for you, go study and be healthy! Films began to appear on the screens, where the main characters are athletes.
Is it possible to?
Indeed, ads for alcohol and tobacco have been removed from the box, and it has become a rarity to meet a drunk on the street. Perhaps we will someday become synonymous with sobriety, and they will say about us: "These are Russians, they are only sober." Has the state really decided to support it? Of course, I find it hard to believe, but for their children would of this wanted to, so that they did not flood hopelessness with advertised swill, as we did in the 90s, but confidently moved through life.