Why do people stop watching TV. My observations and poll of readers with the results

I will share my observation, which, I think, will be joined by many readers.

Over the past two years, my family has completely stopped watching TV. And there are two of them in the apartment. Not immediately, gradually and somehow unconsciously. Even children stopped turning it on. The last programs that the family watched were about travel ("Heads and Tails"). They are not even interested in cartoons.

At least I don't have time to watch. Work, keeping two blogs (channels), from spring to late autumn - building a house. But much earlier, the TV was used only for watching movies through a media set-top box.

The first phrases that “I don’t watch TV” I heard about 10 years ago. And then these words seemed like the words of a "white crow." Now this is the norm.

The main reason for this is the internet. There you choose the content that suits you. But there are ads on the internet too! On YouTube, you skip it after 4 seconds of watching. And if anyone has a premium account, then it is not. What to read in Yandex. Zen - also everyone chooses for himself. Instead of watching TV programs, people choose online cinemas. Over the past 1-2 years, there have been more of these services than television channels. There can also be ads (with free viewing), but not as intrusive and frequent.

On TV, every 10-15 minutes, you are persistently shown an advertisement. But that's not all. People began to understand that information from the screen is for liquefying the brain or for entertainment, for displaying emotions in the viewer or something (for example, talk shows). This is an element of the manipulation of consciousness. There is little useful from the screen. Even news can be one-sided and not objective. For example, they do not say that many building materials have risen in price several times over the past six months. But inflation is 4%. Therefore, TV is mainly watched by people of retirement age who are most susceptible to this influence. Or to take their time, which they do not know what to do with it.

I know that many people watch football matches, especially championships. Perhaps this is the only thing that still chains adult men to the TV screen.

Many outside the city install satellite dishes. Why do they need hundreds of channels? The relatives had a plate, but the euphoria from the number of channels quickly passed. As a result, they only watch federal channels with talk shows and soap series.

Does TV advertising work? Let me give you an example from work. My organization (paint manufacturer) hosted commercials in some regions. In my region, it was a waste of money, although the advertisement came out the evening before the news. The opinion of marketers: for advertising to work, it must be large-scale, federal and permanent. As an advertisement for cellular operators. And this is a budget of tens, if not hundreds of millions of rubles.

I think there are more and more people who do not want (even intuitively) to be hammered into their subcortex with what they actually do not need. Write your opinion in the comments on this topic. In the meantime, a small survey with the results:

If the results of the survey are not displayed, it means that few readers have passed the survey. Come back a little later.