Building humor. part 13

In this part of the collection of photographs I made funny, bright style and even shocking their sense of outdoor advertising on construction theme. The main rule of marketing: if ad noticed and remembered it - then it works. Maybe this logic housed many billboards and banners in these examples:

A favorite approach advertisers: first loud shocking statement in the text of advertisements (often with double meaning), and then the text clarifying or changing the point in the right direction.

The same principle is laid down in this ad. Cute girl draws attention to the banner and the meaning is emphasized first one. A text - completely different. Girls in advertising - a frequent reception of marketers, particularly in the automotive category.

The owner of the construction company - socialite? Or maybe in the brigades operate glamorous malyarshi? In any case, it is not the best name for a construction company.

Advertising on the edge, as they say... If you do not know where it was found advertising, the meaning of her below the waist. But it's just about the concrete ...

Found advertising with a double (vulgar) sense and on the verge of outright vulgarity - did not post it here, although there is in the process of preparation of the article. I believe that those business owners who approved it - and find a channel level customers of TNT. Typically, such a contingent brazen and scandalous client and may cause more trouble than the exhaust. Although advertising works better than any - remembered his geeky double entender text or graphics.

A play on words. But does it have to do? I do not know what to call this advertising. A masterpiece of impropriety or folly? But intelligent public it will not cause a positive reaction. It is possible that this is just a photoshop pictures - someone changed the color and background in one letter.

This advertising has been with some sarcasm and humor. If it is forcing a smile - means work.

This advertising - as a manifestation of the "best" qualities of capitalism. The dream of a particularly selfish developers chasing for profit by any means. On what can you save? The first answer - to pay employees. This requires migrant workers who are willing to work for peanuts. In advertising even to the employees attitude as a commodity. Where the world is heading?

Here is a listing StroyInstrument the west - a completely different level. Remembered trademark since very creative flow.

Something similar in the outdoor advertising with us

A selection of videos:

In the video, a lot of ridiculous falls. Observe the safety precautions!

As usual, a few anecdotes:

A conversation between two builders:

- Imagine a whole week was on a business trip in Karaganda!

- And?

- If only someone called and asked, "Where are you?"

***

In the design department of a construction company director comes and goes over to a young girl who recently got a job in this department.

- Hope, tell me honestly: Do you in your life something very important is missing? Or you do not like to work for us?

- How to understand your words, Anatoly Petrovich?

- You wrote in the latest estimate of the word "rubble" without the letter "u". In four places in a row!

***

They talk to two friends-builder:

- How is your new team leader? With it you can work?

- A very good person!

- Class! With this, you can not work at all!

***

Photos taken from public sources, with Yandex service. Pictures

Previous part: Building humor. part 12

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