The history of AEG! How was the professional tool created?

Many of you have worked with tools from the company AEG. Of course, opinions about the products of this company may be different. Someone's tools from AEG came to taste, but someone found many flaws. Personally for me AEG Is a time-tested quality.

Did you know that the company #AEGone of the oldest tool makers on the market today? Its history dates back to 1883, when Emil Rathenau acquired a patent from mister Edison and began to produce light bulbs. The firm was then named DEG (Deutsche Edison Gesellschaft), and in 1887. renamed to AEG, which literally translates as “General Electric Society».

Mass production of power tools AEG started in 1898. after the invention of the portable drill. It was a voluminous 8 kg design that allowed holes up to 6 mm. But, nevertheless, this invention was a real breakthrough.

Company AEG became one of the first companies to think about the convenience and appearance of their products. As a result, in 1907 an art consultant appeared on the staff Peter Behrens

who said: form and function must be perfect. Products, advertising models and even production halls were transformed. A unique corporate identity was developed, which became a sign of innovation and technological breakthroughs of the company AEG.

As for the instruments, there has also been a lot of progress. The company has always looked for new ways to develop and improve its products. So, in 1917, the 8-kilogram drill reduced its "volume", becoming more compact. Now she has taken the form of a "pistol". By the way, this model has remained the most popular ever since.

A bit later AEG added the function of adjusting the speed of rotation to its tool, introduced universal motors.

In the 30s, the company thought about the safety of drills and equipped them double insulation protection. Soon other tools were added to the product line - #perforators #jackhammers#grinders .

The Second World War, of course, left its mark on the work of the company. After the end of the war AEGlike a phoenix rising from the ashes. And she succeeded. The factories started working in Germany. Later, production facilities were opened in the USA and European countries.

The 80s were another breakthrough. AEG delivered cordless cordless tools for the first time. In 2005 the tool production was acquired by TTI. In 2009 the corporate identity of the products was changed. The company has released a new series AEG Power Tools orange. These include innovative, improved ergonomic #instruments

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